Welcome to the internet, my friend. Imagine a world where anything can be forged and duplicated with perfect quality, virtually undetectable from the original… even you.
Dangerous for the careless, unforgiving for the unlucky, and a place where you can lose your identity with a single, wrong click of a button.
Online identity verification continues to be the greatest challenge for businesses and individuals who desperately want to provide value over the internet.
The problem is that any digital asset placed on the internet will be instantly copied and anonymously distributed across the globe.
Artists know this all too well through the constant threat of pirated songs, movies, and artworks, and they have since been forced to adopt the sub-optimal streaming model to compensate.
But now, online artists and netizens have finally found a way to fight back against online pirates… enter: the NFT.
No doubt about it, Non-Fungible Tokens (NFTs) have recently taken mainstream media by storm and piqued the interest of many, including myself since its introduction way back in 2018.
However, this article is not about the recent popularity of artworks for sale at crazy asking prices for a Lebron James dunk Moment, nor a Beeple collage that sold for $69 million, nor a Jack Dorsey tweet. Rather, this article will dive into the technology of NFTs and ask the greater question:
Could NFTs finally solve the problem of online identity verification once and for all?
Imagine using this technology to power online ID cards, like a digital driver’s license. Through smart contracts, you’d be able to control who you share your data with and even get paid each time your data transfers from one business to another.
Think: finally being able to enforce Data Subject Rights for GDPR and data privacy regulations.
It sounds too good to be true, so is it? Let’s start with the facts.
At a high level, NFTs serve as a certificate of authenticity for digital artifacts. Each NFT or token has a unique set of characteristics with an independent value that cannot be duplicated on the blockchain.
NFTs are typically developed on Ethereum ERC72 Non- Fungible Token Standard, which allows Ethereum users to:
Reference here for the code-specifics
Once created, the NFT’s attributes (contract address, uint256 tokenId) will be a globally unique identifier for a specific asset on an Ethereum chain. From there, a smart contract is created to manage how the NFT functions on the blockchain.
A smart contract is a program deployed to the blockchain network that executes transactions automatically within defined parameters. For example, if an artist uses an NFT to tokenize their artwork, they can set a smart contract on top of the NFT to receive royalties every time the NFT is bought, sold, and transferred.
You may be wondering why NFTs aren’t on Bitcoin’s blockchain, so here’s a simple explanation.
For a blockchain to work as a publicly verifiable ledger, everyone on the blockchain must have a consensus and agree that each transaction is legitimate, i.e., not a duplicate or a forgery. The Bitcoin and Ethereum 2.0 blockchain have two completely different consensus mechanisms.
Bitcoin uses a consensus mechanism called Proof of Work, which requires Bitcoin miners to compete with each other by solving complex cryptography problems with computing power.
Whoever wins gets to add the transaction to the blockchain and receives Bitcoin tokens as a reward. In the past, Bitcoin miners have disagreed on the validity of transactions, and this has caused a hard fork in the cryptocurrency, which means that one blockchain ledger splits into two. This is where we get LiteCoin and other crypto derivations.
The hard fork scenario presents an issue for NFTs because it would split one NFT into two, defeating the purpose of a unique digital asset.
To combat this, Ethereum 2.0 uses a consensus mechanism called Proof of Stake, which requires participants to validate ledger transactions by staking tokens as collateral.
Think of it as betting your tokens that a transaction is legitimate; if your stake is verified, you earn some ETH, but if it isn’t, you burn your staked ETH. In the end, the Proof of Stake consensus mechanism avoids hard fork scenarios and keeps the legitimacy of NFTs intact.
Digital content creators and artists have started using NFTs as a digital watermark on their work because every single owner, offer, bid, sale, and transfer are publicly verifiable and indisputable.
Not to mention, setting the appropriate smart contract on the NFT allows the original artist to earn a percentage of all subsequent sales in royalties, even if the NFT leaves the platform.
So if you are an artist who creates an NFT, you can:
If you purchase and claim ownership of an NFT, you can:
NFTs come with a monetary cost called gas fees, as well as a large cost to the environment by way of carbon-emissions. Because of the massive amount of computing power needed to process and validate transactions on the blockchain, the energy costs are offset by way of gas fees — the monetary fee charged by NFT trading platforms for minting a token, as well as the fee for buying and selling; not to mention, users are also charged conversion fees to their digital wallet providers.
The gas prices change throughout the day depending on overall energy consumption. Still, it could rack up quickly and sometimes get up to a couple of hundred dollars for a relatively low-value transaction.
To offset the energy consumption and carbon footprint, some blockchains companies are beginning to position themselves as the eco-friendly option.
Besides Ethereum 2.0’s Proof of Stake model, which uses less energy than the Proof of Work model (see above), other token providers like Mercado Bitcoin are pledging to offset its carbon footprint.
The current use case for NFTs surrounds capturing and claiming ownership of digital assets, like videos, songs, tweets, artwork, virtual land, and collectibles. As for the future, companies like real estate firms are toying with the idea of using NFTs to verify physical assets.
But can these same concepts be applied to people? Could there come a day when you must verify your online identity with an NFT attached to an online license just to be allowed to surf the web? In the same way, do you currently need a government-issued driver’s license to drive a car?
This may sound far-fetched, but countries like China have been trying to eliminate online anonymity for years, with limited success, by requiring real-name verification to sign into web browsers and post comments — not to mention the implementation of their all-encompassing Social Credit System, which has already taken effect.
Unfortunately, in the Western part of the world, we’re far from immune to the surveillance regimes being implemented worldwide, but ours masquerade as social media and corporate advertising.
Whether you like it or not, your data is being collected. Still, as a regular netizen, there is little you can do besides protect yourself with private browsers and VPNs, unplug your Alexa, and stay inside at all times.
From a privacy standpoint, NFTs could spell the end to online anonymity. Still, a fair amount of benefits to having a completely verified network, including reducing fraud, crime, and maybe even nasty comments.
Not to mention, with proper Smart Contracts in place on your NFT-verified online identity, the blockchain would grant you full visibility into who has access to your data and where your data goes, and even allow you to get paid each time your data switches hands!
This would finally allow countries and netizens to enforce Data Subject Rights spelled out in data privacy laws and regulations (e.g., GDPR, CCPA) that have so far had little teeth in controlling the full breadth of personal data collection and transfer.
NFTs could be a way to give power back to the people.
P.S. I am admittedly not a cryptocurrency expert nor an expert on NFTs, just a data privacy specialist with an eye toward the future.
So if you are more well-versed in tech and anything in this article doesn’t ring true to your experienced ears, drop me a line in the comments. I would love to chat.